Casey Owen Neistat is an American YouTube personality, filmmaker, vlogger and co-founder of defunct multimedia company Beme. In 2018, he founded 368, a creative space for creators to collaborate and influence each other.
On February 17, 2010, Neistat uploaded a video about when, and when not, to use the emergency brake cord on train cars in the New York City Subway. Neistat criticised the way that the MTA did not make it clear when the emergency brake cord should be pulled. According to the video, one should only use the emergency brake system when the motion of the train poses an imminent threat to life or limb.
On February 23, 2010, Neistat released a six-minute film on Vimeo about the Internet site Chatroulette. It explains what the Chatroulette site is, how it works, and why people use it. Various experiments are conducted in the video with the findings presented in stop frame animations. One experiment found that people on Chatroulette are much more likely to talk to a woman. While 95% “nexted” Neistat, his female friend Genevieve was clicked away by only 5%.
On June 7, 2011, Neistat criticized New York City Police Department’s ticketing of cyclists in New York City for riding outside of the marked bike lanes. In a video titled “Bike Lanes”, Neistat encounters an officer and receives a $50 ticket for not riding within the lanes. Neistat then proceeds to comically ride his bike in the lane crashing into various obstructions, supporting the argument that lanes aren’t the safest at all times and are even sometimes unusable. In response, New York Magazine called Neistat a “Bike-Lane Vigilante” and the film was covered by most mainstream media outlets. Additionally, Time named “Bike Lanes” number 8 on their Top 10 Creative Videos of 2011 list.
In 2014, Neistat was listed on New Media Rockstars Top 100 Channels, ranked at #82. Neistat has also begun to use Snapchat to capture moments of his life and add them to his “story”. There is no main theme to these as they showcase all different parts of his life or feature whatever he is doing that day, including behind-the-scenes content to his YouTube videos.
Neistat started to post daily vlogs on YouTube on March 26, 2015. On his May 16, 2015 vlog post “The Vice President, Outer Space and the Baby”, Neistat stated that he sees his vlogs more as a forum as opposed to a daily journal. On January 19, 2016 Neistat posted his 300th vlog. As a result of vlogging every day, Neistat said he has chosen to refrain from making any feature length content. Neistat is frequently seen using and discussing his collection of Boosted boards in his daily vlogs, which are sometimes showcased in his other YouTube videos.
On January 23, 2016, during the January 2016 United States blizzard, which caused travel bans in New York City, Neistat, his brother Dean, Oscar Boyson, and Jesse Wellens filmed a video through the empty streets of New York City. The 2-minute, 41-second video, titled “Snowboarding with the NYPD,” showed Neistat being towed on a rope on the streets and through Times Square, after which a police officer pardons him. The video went viral, and gained 6.5 million views on YouTube within 24 hours.
On September 6, 2016, Neistat won GQ’s “New Media Star” Man of the Year Award.
On September 19, 2016, Neistat published a vlog titled “The $21,000 FIRST CLASS AIRPLANE SEAT”, in which he experiences Emirates’ first class service, featuring amenities such as touchscreen monitors, a personal beverage compartment, and a shower available to guests. The video quickly gained media attention.
As of July 13, 2018, Neistat has released 936 vlogs including other films on his YouTube channel since its creation on February 15, 2010. The subject matter of the films varies greatly, and most feature Neistat. On August 23, 2015, Neistat reached 1 million subscribers which increased to 4 million by August 2016, 5 million by October 2016, 6 million by December 2016, 7 million by April 2017, then 8 million by October 2017, 9 million by February 2018, and 10 million by July 2018.
On November 19, 2016, Neistat announced that he was cancelling his vlog permanently to focus more on short-films, which he plans uploading to YouTube in place of his daily vlogs on a regular basis.
After just over 4 months, on March 27, 2017, he posted a video, named; ‘THE VLOG IS BACK!’, in which he stated that he felt the purpose of vlogging has returned to him because of his new project with CNN and that he will be vlogging on a regular basis.
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