We are surrounded by messages from marketers looking to influence us. If we understand how to push the right buttons with people that we can use tactics to manipulate others – but this need not be in a bad way. What if you wanted to make your loved one give up smoking or do some more exercise, the key is knowing how to get them to do it.

This vlog is also good for those in business whereby you want to get more customers or, how about this, you want to get a girl you fancy to find you more irresistible – these rules apply here also.

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